Rebrand for Northern Irish craft brewery, Farmageddon. Rinky was tasked to update the brewery’s visual identity and packaging as it transitioned from bottled to canned beers. With the goal of opening up the range to a wider audience, while preserving its distinctive character and passionate customer base, we refreshed the Farmageddon boar logo to create the ‘Hop Hog’.

The new mark reflects the quality and creativity of Farmageddon beers and its focus on getting the most from the finest and rarest hops from around the world. A new packaging system was developed, bringing consistency and easy navigation across the range through a refined colour palette and modular grid for tasting notes and vital information. A pattern for each can within the range represents the beer style’s ingredients, process, history and provenance.